Pre-Paid Legal Leads - Three Strategies, What Is Optimal?
Prepaid Legal leads can make the difference between good results and total loss in your network marketing business. But, not all leads are created equal.
Whether you determine to buy leads or generate your own, there are 3 main "types" or categories that you'll find valuable in growing your Prepaid Legal business:
1. Prospective customers. These leads are interested in one of your products or services. If happy, they may be mindfully introduced to your business with moderate success. But, they didn't start with an interest in making a profit, and they're going to need a lot of guidance.
2. Opportunity seekers. These individuals are looking for a chance to make money. They may or may not be really serious, that's for you to determine. Also, they may or may not have specific interest in multi-level marketing or PPL. Your task will be to find the serious ones, allay their concerns and guide them into your program.
3. Active network marketers. These leads are already in an program, and seeking leadership in how to be a winner. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their money by becoming a member of a program.
The finest prepaid legal leads are those in the 3rd group: active multi-level marketers.
Why?
Well, as discussed above, you are sure they have an interest in making hard cash with network marketing. You aren't going to hear them say, "Is this one of those ponzi schemes?" and other such nonsensical questions. They're beyond that; they know better.
They also understand the profession better than someone who's never been in multi-level marketing. So, once they enroll in your organization and get up to speed, they'll yield results much quicker (and with less guidance) than a regular person.
Lastly, they probably know other active network marketers: their sponsor, downline, and even cross-line representatives they met at their company conference. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your organization.
They're in a business, though, and not always looking to embark upon something else. It's your job to softly, and with utmost care, pique their interest without setting off any landmines.
The best way to do this is to start with an offer that assists them in their existing opportunity... something not even related to your program. Something generic, like promotional tools or coaching.
Win their trust, and show your worth to them by assisting them to move forward with their existing program. Show them that, unlike their existing sponsor, you are showing them things that yield results. But make it crystal clear that the only people who get your full focus are the people contributing to your own success.
At that point, working with your organization will be the next reasonable action.
In summary, you can target potential customers, you can target opportunity seekers, or you can pursue active multi-level marketers. Of the three, active network marketers have the utmost potential to explode your team with the least effort. Focus your effort there, and your income will be transformed.
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